செவ்வாய், 30 அக்டோபர், 2012
திங்கள், 27 ஏப்ரல், 2009
Marketing Made Simple [MMS]
1. You see a gorgeous girl at a party. You go up to her and say: "I am very rich. Marry me! " - That's Direct Marketing"
2. You're at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says: " He's very rich. "Marry him." -That's Advertising"
3. You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day, you call and say: " Hi, I'm very rich. "Marry me - That's Telemarketing"
4. You're at a party and see gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink, you open the door (of the car)for her, pick up her bag after she drops it, offer her ride and then say:"By the way, I'm rich. Will you "Marry Me?" - That's Public Relations"
5. You're at a party and see gorgeous girl. She walks up to you and says:"You are very rich! "Can you marry ! Me?" - That's Brand Recognition"
6. You see a gorgeous girl at a party. You go up to her and say: "I am very rich. Marry me!" She gives you a nice hard slap on your face. - " That's Customer Feedback"
7. You see a gorgeous girl at a party. You go up to her and say: "I am very rich. Marry me!" And she introduces you to her husband. - "That's demand and supply gap"
8. You see a gorgeous girl at a party. You go up to her and before you say anything, another person come and tell her: "I'm rich. Will you marry me?" and she goes with him - "That's competition eating into your market share"
9. You see a gorgeous girl at a party. You go up to her and before you say: "I'm rich, Marry me!" your wife arrives. - "That's restriction for entering new markets "
திங்கள், 9 பிப்ரவரி, 2009
Marketing Strategy During Recession
Follow-up on Old Leads
You will need perseverance, because you might not strike gold in your first or even your second try. But keep on following those leads, since you don’t have anything to lose - and lots to gain if you can pull it off.
Take out any old inquiries that had not been converted into orders and follow up on every single one of them.
Take Extra Care Of Your Existing Clients
Your existing clients are what keep your business running during lean times. You will need to take special care of them, since your competitors will no doubt have their eyes on your clients. Remember, they are also facing rough economic weather as well.
Take the Road Less Traveled To Find New Clients
If you have rigid views on taking in odd or small clients, then you should become more flexible. If you have not previously entertained clients with different needs, such as smaller orders or staggered deliveries, now is the time to do so.
Keep an open mind and bend your rules a little to accommodate them, since they could not only pull you out of the recession, but over time could bring in new clients.
The best part is that if their business grows quickly, then their order values could quickly come into your regular scope of business.
Increase Your Level of Service
In times when competitors are trying to undercut each other on price, let your service level be a notch higher than the others. Satisfied clients are sure to bring in new clients for your business.
Most important is to distinguish service offered to the clients and convinced that they are getting much more than they were expecting.
During recession time it is really important to realize that the customer is truly King in these trying times - and it will also ensure their job security if they perform well in their jobs.
Give Your Clients Something More - Customer Delight
If possible, provide additional services to your clients by providing them with additional warranty on your products and services. Offer on site service or telephone support. This will not drain your pocket to a large extent, but will go a long way in pleasing potential and existing clients.
It is during tough times that you need to alter your marketing strategy
to survive to sell another day. The above marketing strategies are not very costly to implement, but can pay you rich dividends - both during and after the recession